Cats and Amanda in Melbourne

Cats and Amanda in Melbourne

Monday, March 8, 2010

AIDC Convergence, Multiplatform and Documentary Makers


I know this blog is about all things Drags Aloud and the documentary currently in production but it is also very much about my journey as a film maker. And once again, my film making brain has been expanded at the recent Australian International Documentary Conference (AIDC). Of the many things I learned last week the the one big thing I have taken away is that film makers like me can no longer only think of broadcasters as their market. In Web 3.0 speak broadcasters are old media and there are so many new medias that are much more accessible! Navigating a path to and through them is something that could stump most people but for me it's a challenge and I'm like a bull to the red rag. The light bulb moment happened for me at AIDC when Jennifer Wilson spoke at a session called Totally Convergent. She and the other speakers Silva Basmijian,  Executive Producer National Film Board, Kirsty Hunter, Head of interactive Lion television,and Michael Mc Mahon  Executive Producer Primitive Entertainment presented a compelling story about why film makes should produce more than just the broadcast documentary. I was gripped by the discussion, and wanted to know more. These speakers were some of the most organised I saw at a very high quality conference and event took the trouble to upload some of the notes to slidshare.

Below is a link to some note put together by Jennifer Wilson Director of the Project Factory. The Project Factory work in the multi platform / digital media area and will help a new film maker like me to understand how markets have changed and why film makers have to be across all of these platforms. What surprised me about this discussion was that a lot of things can be done from home without too much cost. Drags Aloud the Documentary blog is just one of them. I'm hopping to discuss my documentary with Jennifer before too long to plan the next steps toward this project ending up as an interactive project that is delivered across various platforms, from television to mobile and online. 

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